The New Jersey Nets have devised a new strategy to get people at their games: FREE TICKETS!
The following is from the Newark Star-Ledger:
In a nod to current economic conditions, the basketball team will give unemployed fans who submit their resumes to the Nets Job Bank up to four free tickets, plus access to a Nov. 22 career fair at their home arena, team president and chief executive Brett Yormark said yesterday. The team also will distribute applicants' resumes to its sponsors.
"Hopefully they'll come out and experience the Nets, and then when times get better they'll invest in us, because we invested in them," Yormark said. "No other team is doing that, and I think it's the appropriate thing to do, because times are tough."
To those who register for the program, the team will make 300 tickets available for each of five selected games at Izod Center in East Rutherford.
I like this move by the Nets. The team is struggling, the economy is struggling, why not try to help out both by doing a little something for the fans. Lets face it, a lot of people cannot afford to go to professional sporting events these days. Many times those people who cannot afford a ticket are some of the team's biggest fans. If you are not going to sell out anyway, why not give away a few tickets to people who deserve to and want to go see these games. Who knows, maybe a little extra energy at Izod Center is just what the team needs to win a few close games at home. It will be interesting to see if other teams around the sports world try to adopt this idea.
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